Tune In, Trade Up
creative direction / UX / print + digital design
Tune In, Trade Up campaign designed for the Ontario College of Trades, in partnership with Music Canada.
Projects included a bilingual logo, interactive campaign for the Star Touch app, apparel design, production of 50+ ads for social media, billboards and two double page editorial spreads for Trades Today magazine. The Tune In, Trade Up site was awarded a Golden Quill Award for Excellence in Design by the IABC (International Association of Business Communicators).
The main focus of the campaign was to highlight the importance of skilled trades jobs to the music event industry. Tune In, Trade Up was launched as a part of the College’s larger Earn While You Learn theme, promoting apprenticeship as a viable and valuable path to a rewarding career.
